PABLO MARTÍNEZ

Branding & Web Design

E-commerce and brand redesign. Pablo Martinez is a luthier from Ourense who manufactures traditional instruments of great beauty and outstanding quality since 1992.

Our work was inspired by a long tradition of musical craftspeople and their raw material. The redesign proposal explores the notion of unity between tradition and modernity, consistent with the Galician musical heritage.

The client’s new website is primarily focused on the sale and representation of his endless variety of products.

Shopping experience, user interaction and website management occur intuitively on a display that is optimized for any device.