FRANK

Branding

Rebranding for Frank Store, a well-established men’s fashion store from Ourense, Galicia.

The main purpose of the project was to achieve a powerful branding image while preserving the family legacy of the company. For that reason, we revisited the heraldic shield and its key components, so as to represent two fundamental values for the company – quality and masculinity.

The Sans-Serif font was chosen in order to preserve the robustness of the previous typography, whilst adding a neutral and more modern character.